About Us

What We Do

Black e-Commerce is an emerging leader in the online industry that equips solopreneurs and aspiring entrepreneurs with the tools and resources on how-to go into business. Also, exisitng business owners and customers can sell, advertise, and shop for numerous products and services. Our Web site creates networking opportunities by bridging the gap between African-Americans, despite a geographical divide. The Company builds customer loyalty by cultivating a nationwide community of African-American owned businesses and encouraging African-American consumers to reinvest capital with African-American businesses. Black e-Commerce intends to create an online community that:

• Reflects a "new pride" and a "new togetherness" in the African-American population, and
• Allows consumers to see how their purchases directly revitalize African-American businesses and neighborhoods.

Additionally, Black e-Commerce will partner with its subscription-based sellers and affiliated foundations to participate in philanthropic community building through direct giving.

How it Began

Black e-Commerce began as a tool to fill a void on the Internet for the African-American community. According to an AOL cyberstudy, 73 percent of African-American Internet users said there was not enough online content that speaks to their culture. In another survey conducted by Marketing Vox, 68 percent of African Americans said they favored companies that benefit the African-American community. Black e-Commerce is addressing those needs by serving as a virtual community designed just for African-American Web-surfers. On Black e-Commerce, people can connect with companies that cater to and support the African-American community.

Mission

The Company's mission statement is to:

• Create an online marketplace for African-American owned businesses to transact the sale of goods and services;
• Inspire a cohesive entrepreneurial spirit and empowerment among African American-owned businesses;
• Redirect the buying habits of African Americans to an online national marketplace; and
• Encourage reinvestment in our communities through online donations from affiliated foundations.

Motto and Objectives

Black e-Commerce is built on its motto, "Build, Empower, and Connect." In addition to the company's commitment to entrepreneurship and reinvestment in African-American communities, Black e-Commerce is also dedicated to creating customer loyalty buying practices.

The Company will take consumers beyond their neighborhoods and into the World Wide Web by adhering to the following objectives:

1. Economic Empowerment
2. Generational Wealth
3. Cross the Digital Divide
4. Entrepreneurship
5. Community-Centered Customer Loyalty

The Black e-Commerce Philosophy

At the core of the Black e-Commerce philosophy is a devotion to fostering an entrepreneurial spirit. For centuries, African-American entrepreneurs helped shape the American dream. Today, Black e-Commerce envisions using that entrepreneurial spirit to move the community toward strengthened economic prosperity. We must eradicate the "crabs-in-a-barrel" syndrome and embrace the idea of extending helping hands. Black e-Commerce will create an environment that empowers African-American businesses and consumers by redirecting buying habits back into our businesses and communities. Black e-Commerce will create a new buying power in an online environment, creating a "new pride" and a "new togetherness" in African-American communities nationwide.