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Posted on Mar 18, 2011
A Publicity Calendar is a timeline that outlines at-a-glance: 1) what type of media outlets you will contact; 2) how you plan to attract publicity attention; and 3) when the contact will take place. Your publicity calendar can be set up on a daily, monthly, quarterly or year-round basis. Below are key features of a publicity calendar.
Posted on Feb 8, 2011
What is your customer service footprint? Are you always late for a meeting? Do you frequently miss deadlines? Do you overpromise and under deliver on projects? If you answered yes to one of these questions, keep reading because this article is for you.
Posted on Jan 4, 2011
I had the pleasure of meeting Russell Simmons almost three years ago in Dallas, Texas and was fortunate to get an autograph-copy of his then recently released book "Do You", which I thorougly enjoyed. So you can imagine my excitement when I heard he had written another book, called "Super Rich" where he explores getting rich in your heart and getting rich in the world. Check out the following blog post from Russell Simmons publicist's.
Posted on Dec 16, 2010
If you have a small business, product, book, e-book, online course, etc., then you need to let the world know you exist. Become known through an effective publicity plan, an integral part of every entrepreneur's marketing mix. As you Prepare Your Publicity Plan, focus your campaign on what the buyers want to hear. Also, be diverse; look at traditional sources (TV, Radio and Print), new media sources (internet, blogs and social media) and offline sources (mobile devices, direct mail and signage. For best results, use the media outlet that attracts your audience.
Posted on Dec 2, 2010
A Blog Tour is when you virtually visit blogs over a specified period of time to promote your goods or services. A blog tour is something you can do yourself to reap the following benefits: reach a broader audience; create an online buzz; generate sales; expand your network; position you as an expert; more cost-effective than traditional book or media tours; and increase search engine rankings.
