Learn Black Media Landscape, PR Secrets Unplugged
A Snapshot of the Black Media Landscape
When it comes to promoting your products and services with black audiences, the most direct way to market your goods to them is through African American media. Whether you're hoping for free publicity or planning to pay for advertising to guarantee your company visibility, reaching out to some of the best known black media outlets will help amplify your business message in volumes that can benefit your bottom line.
Pitching traditional black media outlets, which include print publications and broadcast, as well as “new media” platforms leveraging the Internet can help you gain exposure that you might not otherwise achieve. Going directly to African American outlets puts you in the spotlight, as this audience segment heavily uses black owned. This gives you a sharper focus in today’s highly competitive business environment.
Popular publications like Ebony, Jet, Black Enterprise and Essence magazines have been pivotal marketing forces on the African American media landscape for decades. These periodicals have established, dedicated readerships that not only are savvy when it comes to the hottest products in the marketplace, but also whose collective buying power help sustain the revenues of even the largest players in business and industry.
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The Oprah Effect
Have you ever wondered how some businesses got on The Oprah Winfrey Show, were featured in a national magazine or appeared in the local newspaper? The answer is simple PUBLICTY. Getting good publicity has some very positive side effects: it gives you more creditability; it increases your brand awareness and gives you an opportunity to experience what some call The Oprah Effect, if booked on her show.
Publicity is no accident; it doesn’t just happen by chance. You make it happen for yourself and your business. You prepare for it. Landing good publicity takes work, but it is not as complicated or expensive as some Publicists lead you to believe. All it takes is a good press release, one-sheet, professional press kit, strategic publicity plan, relevant pitch letter and serious commitment. PR Secrets Unplugged will provide you with everything you'll need to start securing more publcity.
If you're looking for a way to bring the power of African American media to your full disposal, you'll need to obtain a black media list - which is difficult to find, at best. One of the few places to find a comprehensive list of African American media for your public relations campaign or advertising plan is here on Blackecommerce.com.
Black e-Commerce makes the black media list available as part of its PR tool kit, PR Secrets Unplugged. This do-it-yourself publicity guide provides everything you need, step by step, to effectively pitch black media throughout the U.S., and start gaining massive exposure for your business.
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You Can…Start Pitching the Black Media Today
Imagine being able to reach out to Black Media (newspapers, radio and television) on your own to tell them about your business.
What about never having to rely on anyone else (your publicist) to write your next press release.
Imagine this, developing your pitch letter to send to Black Enterprise, Ebony, CNN or even Oprah (it’s still not too late)…all on your own!
You are probably thinking, “This sounds too good to be true” - right?
Well, Here’s How PR Secrets Unplugged Works….
You will go through ALL 4 Sections of this PR Coaching program with me, your personal business coach, as your guided tour. Together we will discuss things like: Designing Your Press Materials; Creating Your Publicity Campaign; Pitching Media Your Story and Integrating PR 2.0 Strategies into your marketing mix.
PR Secrets Unplugged is a Do-It-Yourself Publicity Guide that makes your PR efforts much easier. This downloadable step by step system is the first in a series of books for small business owners and provides the following.
- 12-Step PR Coaching Program;
- Contacts to 450 Top Black Media Outlets or customized to your industry;
- Exact steps on how to create a Press Release, One-Sheet, Press Kit, Pitch Letter, Publicity Plan, Publicity Calendar, Social Media Plan, Online Newsroom, & Blog Tour;
- UNTOLD secrets of the public relations industry;
- Sample templates included with each chapter;
- Tips and tools for social networking and PR 2.0;
- PR Coaching exercises that empowers you to achieve publicity results much faster.
Start pitching the media with PR Secrets Unplugged Do-It-Yourself Publicity Guide by ordering your copy today for $249, which includes a black Media List (or the category of your choice) of over 450 contacts. This price is very affordable and is a fraction of the cost to hire a publicist. PR Secrets Unplugged is available for immediate download after purchase.
There is no one publication that houses all of the information that the PR Coaching Program does. Why spend countless hours researching, when you can invest in one tool where we have done all of the leg work for you. This small investment will save you time, money and frustration from trying to gather the info on your own.
This step-by-step system will save you hundreds of dollars. Some examples of savings are:
- An average press release is between $75-$150.
- Press Kit cost anywhere from $150-$350.
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Your media list depending on the number of contacts can range from $99-$1,000’s.
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Just in case you need more proof, here’s a look at the Table of Contents.
Chapter 1: Write Your Press Release
Chapter 2: Create Your One-Sheet
Chapter 3: Design Your Press Kit
Chapter 4: Prepare Your Publicity Plan
Chapter 5: Create a Publicity Calendar
Chapter 6: Build Your Media List
Chapter 7: Write a Pitch Letter
Chapter 8: Submit Your Pitch Letter
Chapter 9: Follow-up a Pitch Letter
Chapter 10: Connect Through Social Media
Chapter 11: Build Your Online Media Room
Chapter 12: Launch Your Virtual Blog Tour
Plus! You receive a black Media List (or the category of your choice)to start pitching the media. “The media list alone is worth at least three times the price of the book.”
As an Added Bonus! You can join Black e-Commerce, the next social phenomenon, standard membership for FREE.
P.S. PR Secrets Unplugged is a Do-It-Yourself Publicity Guide that will make your PR efforts easier. It includes exact steps on how to create a press release, one-sheet, press kit, publicity plan, publicity calendar, pitch letter and custom media list. It is available for immediate download after purchase.
P.S.S. PR Secrets Unplugged includes a black Media List (or the category of your choice) of over 450 contacts, which by itself is worth at least three times the price of the book. Your satisfaction is guaranteed. If you don’t find value in, PR Secrets Unplugged, return it for a full refund within 30 days – no questions asked.
