PR Secrets Unplugged from Deshawn Johnson on Vimeo.

Deshawn Johnson, CPC, ELI-MP
Business Coach & Founder, Black e-Commerce

PR Secrets Unplugged is a Do-It-Yourself Publicity Guide that makes your PR efforts much easier. This downloadable step-by-step system is the first in a series of books for small business owners and provides the following.

• 12-Step PR Coaching Program;
• Contacts to 450 Top Black Media Outlets or customized to your industry;
• Exact steps on how to create a  Press Release, One-Sheet, Press Kit, Pitch Letter, Publicity Plan, Publicity Calendar, Social Media Plan, Online Newsroom, & Blog Tour;
• UNTOLD secrets of the public relations industry;
• Sample templates included with each chapter;
• Tips and tools for social networking and PR 2.0; and
• PR Coaching exercises that empowers you to achieve publicity results much faster.